Draft a Member Win-Back Email

What You'll Get

A warm, non-pushy re-engagement email you can send to members who haven't visited in 30+ days, with an optional offer to get them back in the door.

The Prompt

Write a friendly win-back email for gym members who haven't visited in [30/60] days. Our gym is [Gym Name]. We want to check in, not guilt-trip them. Offer them [free personal training session / $10 off next month / free guest pass]. Keep it under 150 words. Warm and genuine tone.

Tips

Specify a concrete offer rather than a vague incentive — "one free personal training session" works better than "we'd love to help you get back on track." Ask for "a version with no offer, just a check-in" if you want a softer first touch.