What you'll accomplish
By the end of this guide, you'll have a 5-email automated welcome sequence that sends to every new member automatically over their first 30 days — introducing them to the gym's app, classes, trainers, and community. Set it up once; it runs forever. Research consistently shows that members who feel connected in the first 90 days stay longer.
What you'll need
How-To Guide: Set Up an Automated New Member Welcome Sequence
Before setting up Mailchimp, write your email content. Open ChatGPT and use this prompt:
Write a 5-email welcome sequence for new gym members at [Gym Name].
Email 1 (Day 1): Warm welcome, what to expect, how to download the app or check-in
Email 2 (Day 3): Introduction to group fitness classes — how to sign up, what's available
Email 3 (Day 7): Introduction to personal training — offer a free first session or consultation
Email 4 (Day 14): Tips for getting the most out of their membership (peak hours, hidden features)
Email 5 (Day 30): 30-day check-in — how's it going? Here's how to reach us.
Each email: under 150 words, friendly and personal, not salesy. Our gym is [describe your gym briefly].
Copy the 5 email drafts into a Google Doc so you can paste them into Mailchimp.